UKRD Appoints new Mix 96 MD

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10:03am 15th July 2013

Private radio operator, UKRD Group, this week announced the appointment of Max Hailey to head up its Aylesbury based station, Mix 96.

Max, who cut his radio teeth at the station he is now to lead as Managing Director, holding the role of Marketing and PR Manager at Mix 96 in the late 1990’s before taking on roles at Capital Group, Fire in Bournemouth and latterly, in the Isle of Man as Managing Director of 3FM.

UKRD’s CEO, William Rogers, confirmed that Max will start his new role at the end of the month and, like all UKRD Managing Directors, will have considerable autonomy in how the station will develop going forward. “Max knows the patch, likes the patch and is keen to get back to the patch and his own awareness of the type of station Mix 96 is through his own time spent there some years ago will help him get his feet under the table very quickly. He is acutely aware that UKRD is an organisation that drives its business through genuinely local engagement with the communities it serves, a view he shares and wants to give practical effect to,” said Rogers.

Max said that he was thrilled to be joining the team at UKRD and that “it’ll be great to work in an organisation that believes in genuinely local commercial radio. This is increasingly rare and I’m really excited to have the opportunity to run my own station with all the autonomy that comes with it. There is a great team based there and it’s my job to work with them to deliver terrific, relevant radio for the people of the area and commercial success for the company. It is a fantastic opportunity.”

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