UKRD: The Sound of Success

UKRD: The Sound of Success

12:26pm 1st February 2010

Commercial radio group UKRD has been awarded an extraordinary three stars in the prestigious Best Companies Accreditation 2010.

Independent inspectors identify the top UK companies to work for in the largest survey of its type in the world. Renowned for its rigorous selection, companies are rated on their ability to inspire and engage staff, encourage development and make a difference to the area in which they operate.

UKRD, which recently took over The Local Radio Company (TLRC), runs eighteen radio stations across England, including Pirate FM in Cornwall and Eagle Radio in Surrey and Hampshire. Each was minutely examined by a team of experienced workplace experts. All staff were asked to complete confidential questionnaires, while suppliers and clients were asked for their experiences. The result is that UKRD is one of just fifty companies in the whole of the UK to be given the top accolade in 2010, meaning that it has been judged to be "first class."

Chief Executive William Rogers said: "The award is testament to our people and the work that they do every day. Commercial radio has not been the easiest of sectors over the last eighteen months, but the achievements of our staff during that period have often been extraordinary. Our acquisition of TLRC has meant a new team being asked to engage with our challenging culture in which the emphasis is on personal development through self-responsibility. Their hard work has been rewarded."

‘Star Status' is determined by the Best Companies Index score and the specific cut-off points for one, two, and three star accreditation remain fixed each year. On UKRD's first entry into the scheme in 2009, judges ranked the company as two star, or "outstanding." This year's three star accreditation is a particular achievement since the number of companies achieving the highest accolade has fallen overall.

UKRD puts its success down to its unique insistence that the culture of its workplaces is the most important aspect of its business. Its managers believe that, if staff work in and contribute to an environment that is open, honest, fun, fair, professional and unconventional, revenue and audience will follow. Now the audacious claim seems to be paying off.

Jonathan Austin, Chief Executive of the Best Companies Organisation said, "We would like to congratulate UKRD Group on their outstanding achievement. An engaged workforce is essential as organisations move out of the recession and into a more stable economic situation. No doubt many organisations have tackled redundancies and rapid change this year. But organisations like UKRD Group that have kept on engaging their staff and making sure they are involved in the business will be in a good position for the future and should be congratulated for their efforts."

The news comes just a day before UKRD is due to launch a national online auction to raise money for the victims of the Haiti earthquake. ‘Hope for Haiti' will be promoted both through its own radio stations, and others outside its group. Among the lots due to be auctioned are a trip to see Amy MacDonald perform in Berlin, complete with hotel and flights, plus one of Simon Cowell's suits. The idea was originally dreamt up by Rose Newdick, a receptionist at UKRD's radio station in King's Lynn, KLFM. From Tuesday it will be heard by a potential audience of approximately fifteen million people. Mr Rogers commented: "This is a stunning example of the power that individuals have to shape the activities of this company and, in a small way, to change the world for the better."

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