UKRD Acquires Preston Licence and becomes fourth largest operator of commercial radio licences in UK

UKRD News Logo

4:00pm 14th June 2011

Private radio operator, UKRD Group, has this week confirmed that it has acquired the
local commercial radio licence for Preston in Lancashire, making it the fourth largest
operator of commercial radio licences, by number, in the United Kingdom.

The licence, which presently broadcasts to Preston under the name of Central
Radio, will be rebranded “The Bee” and will operate from the group’s premises in
Accrington, joining two other UKRD stations which broadcast from the newly built
premises; one covering Blackburn and the other, Burnley.

The groups Chief Executive Officer, William Rogers, welcomed the continuing
growth of both the group, and in particular, the company’s operation in the North
West of England.

“This will allow the company to grow its operations still further in the North West
and provide real opportunities for those people in our teams to develop and grow with
us,” he said. “Once integrated into our operation, the additional potential 180,000
adults we broadcast to will have the opportunity to listen to the station’s new sound
and, in addition, with all the benefits that the same building and management brings,
will help make a serious additional profit contribution for the group.”

Managing Director of the group’s North West based stations, Simon Brierley,
confirmed that the new sound will be introduced to listeners over the next few months
and that recruitment was underway to fill posts created by the expansion. “At a time
when so much bad news seems to be around, it’s great to be able to be a part of a
success story and see radio employment growing rather than shrinking,” he said.

“With the three licences we operate here in the North West, this will create an
opportunity to broadcast to a potential audience of over 500,000 people and is a really
significant commercial breakthrough for us and those advertisers who will want to
reach a pretty important audience.”

“We have undergone a major re-structuring here in the North West over the last
twelve months or so and it’s tremendously exciting to see the plans we have focussed
upon for quite some time come to fruition,” said Brierley.

Share This Story

Most read
UKRD Group Ltd

Nation Broadcasting Acquires Sun FM

UKRD station, Sun FM, based in Sunderland, has been acquired by Nation Broadcasting.


Digital Pop-Up Radio Stations for Christmas

Commercial radio operator, UKRD Group, has today announced that it will be launching ten digital pop-up Christmas radio stations this year.

Newer article

UKRD Appoints Lawton to Sales Development Role

UKRD News: Private radio operator, UKRD Group, has announced the appointment of a Head of Sales Development and Training to assist the company with its strategy to drive increased levels of revenue at the local level.

Older article

UKRD Radio Stations? There’s an App for That

UKRD News: Local radio operator UKRD has launched a suite of sixteen apps for iPhone, iPad and iPod Touch users to connect to their radio stations on the move.