UKRD Appoints Lawton to Sales Development Role

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1:06pm 28th July 2011

Private radio operator, UKRD Group, has announced the appointment of a Head of Sales Development and Training to assist the company with its strategy to drive increased levels of revenue at the local level.

Pam Lawton, up until now the Managing Director of the groups Norfolk based station, KL.FM, commences her new duties in October and will focus upon the training and development of those in the sales operation, as well as work with Sales Heads on strategic objectives and operational focus within individual stations.

Having herself started as a sales executive with UKRD, before progressing on to Sales Manager and then Managing Director, Pam brings a wealth of experience to the role.

“With local sales representing the substantial part of our revenue stream, it is important that we have additional help and assistance available to our Sales Managers and teams on the ground so that we can continue to grow not only their skill set but also the levels of revenue they write. Pam is great at working with and supporting people and will do that really well,” said Chief Executive, William Rogers, when announcing her appointment.

“She started as a sales executive and has risen through the ranks through hard work and commitment and this is a great example of our organisation recognising that effort and promoting someone as a result,” he said.

Pam, who started with UKRD six years ago, said that this was her “dream job” and that she couldn’t wait to start. “I’m a sales girl to my roots and I am so looking forward to working with the teams to help them develop and to really drive additional revenues and more success for UKRD,” she said.

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